Providing patient-centric fertility financing

Support and guidance to meet you where you are

Our mission is to make fertility financing simpler and more easily accessible to those that need it. We’re more than just lenders. Hera Fertility provides guidance and support that empowers our clients to become advocates for their health and to take control of their fertility care experience.

How we help

A human approach to fertility care

We take a compassionate approach to your care and use plain language to simplify complex medical information.

Fertility onboarding concierge

Get the fertility financing support you need from day one with our personalized onboarding service.

24/7 access to fertility experts

Speak with our fertility advocates any time via live chat to help guide you on your journey.

Easy-to-use billing app

Manage your fertility payment plan in our simple and user-friendly platform.

Meet our team

Our team of digital health and healthcare experts is small but mighty - and has more than 50 years of combined experience in fertility care.

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Thiv Paramsothy

CEO & Founder

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April Rutter

Lead Fertility Advisor


Dr. Anil Dubey

Clinical Advisor

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Willow Day

Director of Product

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Rachel Ziders

Lead Embryologist

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Cindy G

Fertility Nurse


Thuvaraka Suntharalingam


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Branavan Arunthavaraja

Software Developer

Find a clinic near you

Use our locator tool to find the fertility clinic closest to you that partners with Hera.

Our Partners

Ready to get started?

Get pre-approved in 5 minutes - with no impact to your credit score.