Providing patient-centric fertility financing

Support and guidance to meet you where you are

Our mission is to make fertility financing simpler and more easily accessible to those that need it. We’re more than just lenders. Hera Fertility provides guidance and support that empowers our clients to become advocates for their health and to take control of their fertility care experience.

How we help

A human approach to fertility care

We take a compassionate approach to your care and use plain language to simplify complex medical information.

Fertility onboarding concierge

Get the fertility financing support you need from day one with our personalized onboarding service.

24/7 access to fertility experts

Speak with our fertility advocates any time via live chat to help guide you on your journey.

Easy-to-use billing app

Manage your fertility payment plan in our simple and user-friendly platform.

Meet our team

Our team of digital health and healthcare experts is small but mighty - and has more than 50 years of combined experience in fertility care.


Thiv Paramsothy

CEO and Founder

After hearing about the challenges his friends and family were having while navigating the complicated world of fertility care, Thiv Paramsothy knew there had to be a better way. As a passionate entrepreneur and advocate for healthcare reform, he created Hera Fertility to help improve the fertility financing experience.

Thiv has an extensive background in health systems, e-health, and health informatics and has spent his career working at health technology companies, startups, hospitals, and primary care clinics. In 2021, he sold Adracare, the telehealth company he co-founded, to WELL Health Technologies. As the CEO and Founder of Hera Fertility, he continues to pursue his mission to help patients and providers get the care and support they need from our health system.


April Rutter

Lead Fertility Advisor

April Ritter has spent her professional career in healthcare administration, with the last 20 years in fertility care. She has extensive experience managing clinic financing, supporting HR departments and overseeing clinic accreditations. Today, she is the Executive Director at Missouri Fertility Clinic.

At Hera Fertility, April is the Lead Fertility Advisor and guides patients through what are often challenging and complex fertility journeys. She leads consultations, offers financing advice and reviews treatment options. Though she does not provide medical advice, she does offer clarity and transparency for patients at every stage of their journey. As a mother of two, her mission is to help couples and individuals start their own families by overcoming financial barriers to accessing funding for fertility treatments. She is on the Board of Directors for the Association of Reproductive Managers (ARM) (a subgroup of the American Society for Reproductive Medicine) and is committed to taking an active role in shaping the future of fertility care in the US.


Dr. Anil Dubey

Clinical Advisor

Dr. Anil Dubey has been working in the field of medically assisted reproduction and In Vitro Fertilization (IVF) for over 25 years. He is an Embryologist and Scientific Laboratory Director for IVF laboratories, and he is a certified High-Complexity Clinical Laboratory Director (HCLD) by the American Association of Bioanalysts, which is a requirement for the position of IVF lab director.

Dr. Dubey is board certified as a Reproductive Embryologist (EMB) by the American College of Embryology. He is currently Lab Director at Missouri Fertility as well as an Adjunct Professor at George Washington University. In 2012, he authored Infertility: Diagnosis, Management and IVF, featuring contributions from prominent researchers and clinicians in IVF and Reproductive Endocrinology. At Hera Fertility, Dr. Dubey provides expert advice and guidance on clinical issues and is dedicated to producing positive outcomes and giving the gift of life to his patients.

Find a clinic near you

Use our locator tool to find the fertility clinic closest to you that partners with Hera.

Our Partners

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