Privacy Policy

Introduction

Hera Fertility ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform for semen analysis reports and fertility insights.

Information We Collect

Personal Information

• Name and email address
• Billing and payment information
• Account credentials and preferences
• Communication history with our support team

Health Information

• Semen analysis reports and test results
• Medical documents you upload to our platform
• Health-related questions and responses
• Fertility recommendations and insights

Technical Information

• IP address and device information
• Browser type and operating system
• Usage patterns and platform interactions
• Cookies and similar tracking technologies

How We Use Your Information

• Provide personalized fertility analysis and recommendations
• Process your semen analysis reports using AI technology
• Send you educational content and course materials
• Process payments and manage your subscription
• Improve our platform and develop new features
• Communicate with you about your account and services
• Comply with legal obligations and protect our rights

Data Security and Protection

We implement industry-standard security measures to protect your personal and health information:

• End-to-end encryption for all data transmission
• Secure cloud storage with enterprise-grade protection
• Regular security audits and vulnerability assessments
• Access controls and employee training on data privacy
• Compliance with HIPAA and other healthcare data regulations

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:

• With your explicit consent
• With healthcare providers you designate
• With service providers who help operate our platform (under strict confidentiality agreements)
• When required by law or to protect our legal rights
• In connection with a business transaction (merger, acquisition, etc.)

Your Rights and Choices

You have the right to:

• Access and review your personal information
• Correct inaccurate or incomplete information
• Delete your account and associated data
• Export your data in a portable format
• Opt out of marketing communications
• Request restrictions on data processing

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and provide personalized content. You can manage your cookie preferences through your browser settings.

We use the following tracking technologies:

• Google Analytics: To understand how visitors use our website and improve our services
• Facebook Pixel: To measure the effectiveness of our advertising campaigns and provide you with relevant ads on Facebook and Instagram
• PostHog: For product analytics and understanding user behavior
• Essential Cookies: Required for website functionality and security

These technologies help us improve our services, understand user preferences, and deliver targeted advertising. You can opt out of targeted advertising by adjusting your browser settings or using opt-out tools provided by advertising networks.

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Health information is typically retained for 7 years after account closure, as required by healthcare regulations.

International Data Transfers

Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place to protect your data when it crosses borders.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email and by posting the updated policy on our website. Your continued use of our services after the changes take effect constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: